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Lay’s hopes its new look pops on shelf | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Christopher Lombardo

To paraphrase James Brown, Lay’s has got a brand new bag. PepsiCo’s flagship potato chip brand is kicking off the new year with its first logo and packaging change in 13 years, that’s brighter and more eye catching.

http://strategyonline.ca/2021/01/20/lays-hopes-its-new-look-pops-on-shelf/
 

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